COOKIE NOTICE

This Notice describes how we use cookies and similar technologies on our website and mobile apps.

This Cookie Notice was last updated on 5th December 2023.

To read our current Privacy Policy, please click here.

The Heart of Midlothian Football Club Limited ("we", "us", "our") uses cookies and similar technologies as described in this Notice. By consenting to this cookie notice, you agree that we can distinguish you from other users of our website and apps for the purposes set out below. We use cookies to identify which pages on our Site are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to your needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

What are Cookies and similar technologies?

A cookie is a small file of letters and numbers that we store via your browser on the hard drive of your computer or mobile device. There are three main types of cookies:
Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions.
We use cookies for the following purposes:
Persistent cookies: record information about your preferences and are stored in your browser cache or mobile device and;
Session cookies: specific to a particular visit and limited to sending session identifiers (random numbers generated by the server), so you don't have to re-enter information when you navigate to a new page or check out. Session cookies are not permanently stored on your device and are deleted when the browser closes;

Strictly necessary:
These cookies are essential for you to browse our Website and use its features. The information collected relates to the operation of the Website (e.g. website scripting language and security tokens) and enables us to provide you with the service you have requested.


Functionality:
These cookies remember the choices you have made, for example the country you visit our Website from, your language and any changes you have made to text size and other parts of the web pages that you can customise to improve your user experience and to make your visits more tailored and enjoyable. [The information these cookies collect may be anonymised and cannot be used to track your browsing activity on other websites]

Performance/analytics:
These cookies collect information on how users use our Website, for example which pages you visit most often, whether you receive any error messages and how you arrived at our website. Information collected by these cookies is used only to improve your use of our Website. These cookies are sometimes placed by third party providers of web traffic and analysis services. We use Google Analytics. For further information please see the Google Analytics information detailed on the end of this Cookie notice. For information on how Google processes and collects your information and how you can opt out, please click here.


Targeting or advertising:
These cookies collect information about your browsing habits and inferred interests to make advertising more relevant to you. They are also used to limit the number of times you see an advert as well as to measure the effectiveness of an advertising campaign. These cookies are usually placed by third party advertising networks. They remember the other websites you visit and this information is shared with third party organisations, for example advertisers.

Social Media

These cookies allow users to share our website content on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies of the social media providers for how their cookies work.

We may also automatically collect and store certain information about your interaction with our Website or app including IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps and related data.

Other technologies

In addition to cookies, we use some other similar technologies as follows:

Web Beacons: small graphic images included on our website or emails or those of third parties to provide analytics information
Social widgets: buttons or icons provided by third party social media networks which may collect browsing data and will be received by the third party and are controlled by the third party
Local shared objects: these are sometimes called flash cookies and can be stored on your browser. They are used to maintain preferences and usage records.
Third party cookies: You acknowledge that where we allow third parties [identified above] to drop cookies, we have no control over those cookies or the data generated. Please refer to the third party's privacy policy for information on what information they collect and how they use it.

Refusing or deleting cookies

Most internet browsers are set up by default to accept cookies. However, if you want to refuse or delete them (or similar technologies) please refer to the help and support area on your browser for instructions on how to block or delete cookies (for example: Internet Explorer, Google Chrome, Mozilla Firefox and Safari). Please note you may not be able to take advantage of all the features of our Website, including certain personalised features, if you delete or refuse cookies.

Please note that you may not be able to take advantage of all features of our Website or apps if you delete or refuse cookies.

For more information on managing cookies, please go to www.allaboutcookies.org

If you are a resident in the EU: For more information on managing cookies, please visit www.youronlinechoices.eu which has further information about behavioral advertising and online privacy.

Changes to our Cookie Notice

This Cookie Notice may be updated from time to time.

If we change anything important about this Cookie Notice we will notify you through a pop-up on the website for a reasonable length of time prior to and following the change. You may review the Cookie Notice by visiting the Website and clicking on the “Cookie Notice” link.

Our websites use the web analytics service Google Analytics that is provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”. Cookies are small text files that are placed on your computer which allow analyzing how you use the platform. The information generated by the cookie on your use of the platform will be transmitted to and stored by Google on servers in the United States. We have activated the so called “IP-anonymization” which means that your IP address will be truncated within the area of the European Union or the European Economic Area before being transferred to the United States. Only in exceptional cases the entire (ie. non-truncated) IP address will be transferred to a Google server in the US and truncated there. Google will use this information on our behalf for the purpose of evaluating your use of the platform, compiling reports on platform activity and providing other services relating to platform and internet usage. Google does not provide us with data that we may link back particularly to you. Your truncated IP address that is transferred to Google will not be associated with any other data held by Google. You may refuse accepting cookies by selecting the relevant settings of your browser. However, please note that if you do so you may not be able to use the full functionality of the platform. You can also opt out from being tracked via Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on under https://tools.google.com/dlpage/gaoptout